Last Friday morning, on my way to the studio I stumbled upon a very interesting article in the New York Times titled "The Dress Is Temporary, the Memories Forever" by Rebecca R. Ruiz. As a wedding photographer, although I already had an idea what the article was about; I decided to read it in its entirety. The article presents how nowadays the "brides to be" are more leaning toward renting their wedding dress instead of buying it, a decision that helps them save hundreds of dollars and in some cases thousand. According to Ruiz, if this practice is now becoming more and more acceptable for the brides to be, but it has been a common practice for the grooms to be for quite some time. Why paying so much for a dress that you are going to wear only once.
Since the title of the article mention the word memories, I thought that Ruiz was going to share some advice on how important it is for the bride-to-be and the groom-to-be to have beautiful memories of the wedding day by hiring professional wedding photographer and videographer. As a result, it would be thoughtful for photography and videography to have the same appreciation as the dress. Unfortunately, sometimes the couple allocate a lot of money on other items of the wedding and neglect the most important thing that will help them remember their wedding day, five, ten, twenty, twenty five years later which are the pictures and videos. To me it does not make any sense to spend $2000, $5000 and sometimes more in a wedding dress, and rely on the help of an amateur or a family member without any experience in photography to photograph your wedding day. If you are getting married, this advice is for you. If you know someone who is getting married please share it with that person. The wedding photography is as important as the wedding dress.